Top 5 Books and Reference Apps on Unified Platform in Kenya Q4 2023

In the fourth quarter of 2023, the top Books and Reference applications in Kenya displayed notable trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of the top 5 apps during this period.

GoodNovel - Web Novel, Fiction saw a consistent performance in weekly revenue, peaking at around $1.4K in mid-December. Weekly downloads fluctuated, with a significant increase to 3.1K in early December and ending the quarter at 2.4K. Active users showed an upward trend, reaching approximately 12.7K in early December before slightly decreasing to 10.6K by the end of the quarter.

MegaNovel: Fictions & Webnovel experienced a steady weekly revenue, culminating at about $641 in the final week of December. Downloads were more volatile, starting at 1.1K in late September and dropping to 479 by the end of the quarter. Active users peaked at 2.1K in mid-November and then gradually declined to 1.6K by the end of December.

Webfic - Fantastic Reading demonstrated a gradual increase in weekly revenue, peaking at $470 in the final week of December. Downloads surged dramatically in mid-December, reaching 4.5K, and ended the quarter at about 3.9K. Active users also saw a significant rise, hitting 6K in mid-December and ending at 5.8K.

MoboReader had a varied revenue trend, with a high of $952 in late September and a low of $491 in mid-December, before recovering to $906 by the end of the quarter. Downloads increased sharply to 3.2K in the last week of December. Active users showed a notable rise from 4.2K in late September to 9.2K by the end of December.

Audible: Audio Entertainment maintained consistent weekly revenue, peaking at $1.5K in early November. Downloads remained steady, with a slight increase to 312 in late November. Active users fluctuated slightly but ended the quarter at 967.

For more detailed insights and analysis, visit Sensor Tower.